I love what I do.

I love creating, mentoring, and leaning into new technology.

I love refining, twisting, and turning things upside-down and inside-out.

I love breaking things down.

I love problem-solving whether it’s the idea, the budget or a new brief.

I love shooting and editing on my iPhone.

I actually like teamwork, be they co-workers or clients.

I love new business pitches.

I love telling stories big and small, with no-budget or million-dollar budgets; for everything from the fanciest cars in the world to the best late-night-drunk-night little sliders in the world.

I am currently an Executive Creative Director at Merkley + Partners. With my partner Saks Afridi, I oversee all work on White Castle (which we pitched and won) including their Restaurant and Retail divisions. This includes TV, video, social, digital and activations.

Saks and I have also run Mercedes-Benz vans, smart, Tic Tac, Nutella, Vanda Pharmaceutical and CertaPro Paint, amongst others. We also work on various projects for Novartis’ FabHalta and Pluvicto brands.

Prior to Merkley, I was a Group Creative Director at Lowe Worldwide overseeing Perdue Chicken, Got Milk and Got Chocolate Milk, Heineken, Aruba Tourism as well as XM Satellite Radio which we pitched and won.

Before Lowe I worked at Hill, Holliday and Goldsmith/Jeffrey.

I also love horror and sci-fi , cycling and Halloween. I’m an unapologetic IPA snob and I have a strong shoe/sock/laces game.